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Creativity Case Study

Client Persona

The Client was a small education technology company that creates apps and games to teach kids coding. The company’s goal was to break into the educational market and increase sales of apps to schools for grades K-5. To achieve this goal, the company needed curriculum materials to add educational value to their apps. The curriculum materials would allow the company to position itself as an educational learning company and gain traction and sales in the school market.

Client Pain Point

The Client did not have in-house curriculum expertise or the bandwidth to create curriculum materials that would achieve their goal. There was also a need for educational market knowledge in creating curriculum materials and appropriate types of lessons.

Victory’s Qualifications

  • The needed depth of knowledge of the educational market
  • Expertise on how coding is taught at the elementary level
  • Early childhood expertise
  • Understanding of standards alignment and types of lessons to develop

Victory’s Process with the Client

  • 1 An internal pre-launch meeting to assess the project (including risks and mitigations), to generate any questions for the Client, and to determine how to staff the project appropriately. 

  • 2 A launch meeting with the Client to ensure we understood their needs, the scope of work, the schedule, and deliverables, and to establish direct lines of communication. 

  • 3 Victory provided a sample lesson to ensure we were on target to deliver what the Client wanted. In the sample lesson, we tweaked their prototype to make it more aligned to standards and competitive lessons. The Client approved the lesson and felt there was no need for weekly status meetings. They were confident in Victory working independently to complete the project.


The project was a success. Victory’s expertise and market knowledge achieved the Client’s goal and gave them the added value of market and competitive information in developing their product.

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